This article shows you how to set up the GA4 Configuration tag. In Universal Analytics, your bounce rate is your percentage of single page sessions. Calculated metrics within GA4, on the other hand, work best when trying to convey the results of a formula involving metrics already set. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Click Add metric to add a metric. This represents the first drone. You can create up to five Calculated Metrics inside each Google Analytics property (if. Average engagement time per session is a calculated metric in GA4 with a formatting type of TIME. Step 2: Now click on ‘Audiences’. We’ll join the two data sources on a shared dimension (eg, a date dimension), add date filters in the data blend to specify the cut-off date between UA and GA4, and use calculated fields to merge the data into single dimensions and metrics for our chart. The red part here is the name of the event parameter you sent from GTM or gtag. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Custom dimensions and metrics can be associated with individual events or users. Since we’ll track specific Google Analytics 4 eCommerce events, we’ll have to build a custom trigger. These metrics allow you to see data about the number of sessions that have started on your site or app. The only other report in the Acquisition report is. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. You can't use hyphens in the name, but you can use underscores and spaces instead. Migrate from Universal Analytics. Event-scope means the value of the custom metric is calculated and sent for each event. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Learn to track People Also Ask in GA4 (Google Analytics 4) through this step by step guide. To edit a custom dimension in GA4, follow the steps below: Navigate to your GA4 property and select “ Custom definitions ” from the “ Admin ” section. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage on websites;Difference Between GA4 Explorations & Universal Analytics’ Custom Reports. Unique Page Views in UA is no longer in GA4. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. They are called custom definitions. Create a custom metric. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. Migrate from Universal Analytics. If you’ve already implemented Google Analytics 4 (GA4) on your website or app, you may have noticed a wildly different set of metrics than what you’re used to in Universal Analytics (UA). Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. You can enter the name of a metric or scroll through the drop-down to select a metric. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Step 4: Click on ‘Edit’. In Dimension name, enter a unique name for the new dimension. New Metrics: A/B testing ad revenue from variance_square computation. Next, let’s compose a new query in BigQuery. Google Analytics 4 did not even have bounce rate when it first launched, but the metric was. Runs one of the most popular blogs in the world on digital analytics. Open Channel Groups. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM () Data. To set up a custom dimension in GA4, you need to first set up the event in Google Tag Manager (GTM) or send it directly to GA4. One cool thing about SQL is that it can do calculations with the data and that’s a huge plus compared to GA4. You can create up to 5 calculated metrics per standard property and 50 calculated metrics per 360 property. Much like UA, GA4 also imposes a limit of 5 calculated metrics per standard property. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20Whereas the duration of a GA4 session is calculated as the time elapsed between the first and last event in the session. Once you have installed it, click Manage pixel here to configure it. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Step-2: Now click on ‘Audiences’. Much like UA, GA4 also imposes a limit of 5 calculated metrics per standard property. Migrate from Universal Analytics. Here are the step-by-step instructions: Log in to your Google Tag Manager account and go to the "Tags" section in the left side menu. Follow the steps below to create a user lifetime report in Google Analytics 4 (GA4). ” Step 4: Save the Changes and Go Back2 Answers 2. ” Then, select “. Goal value is the basis for calculating metrics like Page Value and Per-Session Goal Value. In addition to session-based metrics, there is also a metric called Views Per User in GA4. If you have many metrics in the table, you may need to scroll to the right to view the metrics. In other words, custom metrics allow you to track the unique interactions that GA4 doesn’t. It has Event scope. In the row for an existing group, click > Copy to create new. Step-2: View product – This step shows the number of users who viewed a product on your website (i. Step-1: Login to your GA4 property and then click on the ‘ Explore ’ link: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ [View Full Page URLs] ’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Using conversions in reports. Here’s how to do it, according to Google: On the top right of the report, click Customize report. Step 1: click on ‘Custom definitions’ under the GA4 property. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. g. Follow the steps below to create a landing pages report in GA4 via the exploration report template: Step-1: Login to your GA4 account and then click on the ‘ Explore ‘ tab: Step-2: Click on the ‘Blank ‘ report template: Step-3: Rename your report to ‘ Landing Pages ‘:In UA, setting up a custom dimension or metric requires both UI and GTM implementation. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. In the row for an existing group, click > Copy to create new. From there you select either custom dimensions or custom metrics. Some marketers love it. PowerBI allows you to customize your data by creating calculated columns and measures. In the Settings section, click Show all to see all. In GA4, you can set up custom dimensions/metrics using parameters as: Calculated Metrics Unsampled data: In UA, Sampling occurs in reports where advanced segments, dimensions are used, 360 only. Creating a sample path exploration report. I have created some custom dimensions and I want to get page view metrics by this custom dimensions. On the Graph by drop-down, you can change the graph's granularity to. GA4 Explorations help to uncover deeper insights in your data. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. OR. 1) Create a JavaScript variable in GTM to detect the '#:~:text=' fragment in the URL:See entrances and exits. To do that, click on the ‘ All Touchpoints ’ button on the overlay on the right-hand side of your screen: Click on the ‘All Touchpoints’ drop-down menu: Select an operator to filter the path lengths of the conversion paths. Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with. Click Archive. Click on Custom Definitions in GA4 Admin. Last Updated: October 4, 2023. You will also see a column here called “event revenue. ). Let’s take a look at the metrics you should be tracking in Google Analytics 4. Effect: Differences in how session metrics are calculated can lead to different session counts between UA & GA4. In Metric name, enter a unique name for the new metric. A calculated metric is a data point that is generated by a calculation. Recommended events are the events recommended by Google. In Admin, under Data display, click Custom definitions. Google Analytics 4 Calculated Metrics with Examples. The ‘Items revenue’ metric is calculated as item price x item quantity. Here, you can see your conversions over time, broken down by event name. In GA4, engagement rate is calculated based on engaged session metric. If you have many metrics in the table, you may need to scroll to the right to view the metrics. How to access bounce rate in GA4. These parameters will need to be setup as either custom dimensions or metrics in GA4. GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining or using mathematical operators on various. Average engagement time is available in Explorations, Customization, and Custom Insight. Click the green Apply button to confirm the Date Range selection. Calculated fields come in a few basic forms, including: Arithmetic: addition, subtraction, multiplication and division. Runs one of the most popular blogs in the world on digital analytics. At the bottom of the page, click Configure tag settings. b) Edit the name of the report. Behind the scenes, this connector uses GA4 Data API providing aggregated data from the last version of GA. #2 The data threshold is independent of the data sampling. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. Your measurement and capabilities will work just as before and you don’t need to take any action. However, I get 19 minutes with BigQuery while GA4 shows an average engagement time of 30 minutes. GA4 (Google Analytics 4) Ecommerce Tracking via. Open Channel Groups. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Select Custom Metrics. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. Note: In GA4, custom metrics can have only one scope and that is event scope. OR. You can also customize a report and create an exploration to include engagement metrics. Introducing calculated metrics in Google Analytics 4. js JavaScript library. To verify that Analytics has registered an event as a conversion, trigger the event on your website or app and then check the Conversions by Event name card in the Realtime report. In Metric name, enter a unique name for the new metric. This metric is unique for GA4. To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. The ‘Quantity’ metric measures the total number of products sold. When a user performs an action that changes the value of a user property, Analytics will collect only the value that changed. And with each event carrying up to 25 parameters each, you can easily hit the quota of 50 event-scoped custom. You will get (not set) in explorer. Migrate from Universal Analytics. Operating across Canada using an entirely web-based, paperless service, Metrics is. To set up the dashboard, follow these 3 simple steps: Step 1: Get the template. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. Open Channel Groups. Audiences and remarketing. For example, let us suppose 2147 people visited your website yesterday via Google organic search. You can create up to 50 custom metrics per property. A brief overview of reports in. Step 1: Log in to your Google Analytics 4 account. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Engaged session is an important event to measure the performance. The differences between the two syntaxes are: Calculated custom field. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Then click on Data source. Google Analytics Metrics Definitions In GA4 Versus Universal Analytics. As I’ve tried to sort out the most used dimensions and metrics already, I hope I can be of help with the following example queries. To create a new calculated metric in Analytics follow these steps: Login to your Google Analytics 4 Account. Step 1: open a standard report that includes a conversion rate metric. So, if you see a data table with 200 rows, its cardinality would be 200. Click on the Admin Section. Click the data stream for your website, then under Google tag, click Configure tag settings. Select the “Custom Metrics” tab and then click on the “Create custom metrics. To share your analysis with others, select the icon Share analysis which will be present on the right side of your dashboard. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20. 3. com’. Now all these 2147 people who visited your website have one. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per user. Session acquisition dimensions can be found here. In the Custom metrics tab, click Create custom metrics. Adjust web session timeout. Select Trigger Configuration → Custom Event. Step-2: Click on the ‘Blank’ template under ‘Explorations’. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. Select the Free Form Exploration Template. You should see the event name with at least one conversion next to the name in the card. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured by any default metric. Open Channel Groups. Introduction to event-scoped custom metrics. In Metric name, enter a unique name for the new metric. Step 3: Now click on the ‘New audience’ button. 2 – Click on + Create in the top left. You should now be able to see the list of all the enhanced measurement events. These parameters will need to be setup as either custom dimensions or metrics in GA4. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. The exploration could use the Page title and screen. It's pretty simple. When you see the following screen, click on “ Create. I will also cover hit limits, thresholding and cardinality in Google Analytics 4. Shopping Cart Abandonment. step 6: set up the custom definitions in GA4. Some good metrics to measure the performance of your organic traffic are Users, Sessions, Engaged sessions, and Average engagement time per session. 2. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. #8 GA4 Ecommerce. Where you can see session metrics. A custom metric that has an event scope is called an event-scoped custom metric. #8 GA4 Ecommerce. com – source code editor more powerful than Notepad Plus Plus (paid tool). Step-2: Make sure that the conversion events are already being recorded and reported in your GA4 reports before you move forward. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. In the row for an existing group, click > Copy to create new. Top Conversion Sources & Paths. Comparing to fields available through the GA4 data API used by the native Data Studio connector, the following dimensions are missing for the moment, but will be added very soon: User traffic source dimensions. Custom dimensions and metrics will help you to meet these requirements. They should all be 1. There, select Metrics. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. That means they only start collecting data from the time they are registered and configured in your GA4 property. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage on websites;While the native GA4 Hour dimension is not available in Tag Manager, custom dimensions and metrics are. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Follow the steps below: Step-1: Navigate to your GA4 reporting view and click on ‘Reports’. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. Nominated for Digital Analytics Association Awards for Excellence. Click Create new channel group to start with a copy of the default group. 4. Make sure you are in the correct account. Follow the steps below: #1 Open a new Google sheet and then navigate to Extensions > Add-on > Get add-ons. The custom buckets allow you to see metrics for related groups of information. Other dimensions & metrics you are used to in your Google Analytics analysing and reporting are a bit harder to access. How to Create Calculated Metrics in GA4? Step 1: Login and Navigate to the “Admin” Section. More robust tracking out-of-the-box when enhanced events are chosen ( full list of GA4 events)Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Google Analytics 4 Calculated Metrics with Examples. GA4 Changes: ️ Added to GA4. , the old and new quantities). In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. You can also add operators (+, -, *, /,()) to do calculations. Create a user-scoped custom dimension. It's pretty simple to follow these instructions. You can't use hyphens in the name, but you can use underscores and spaces instead. Migrate from Universal Analytics. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. A/B testing total revenue from variance_square computation. Hit-based metrics like pageviews and events should be more consistent. An example of a counting metric that both GA4 and UA share is Users. Apply your changes after you set up this filter: 7. You can see the values of the ‘utm_source’ parameter in GA4 through the following dimensions: Source;. Newsletter Form Conversions. The event is set up as a conversion, so it will be included in the conversions column of reports. In the Settings section, click Show all to see all. Average engagement time per session is a calculated metric in GA4 with a formatting type of TIME. ‘utm_source’ parameter is used to send information related to the traffic source of a custom campaign to GA4. Click on Triggering. Review the list of entities in Analytics (e. This will appear in the. Step 2: click on ‘All events’ and select the event of your choice. Choose Free Form in the Explore Tab. Step 2: Access Custom Definitions. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Select the Free Form Exploration. Step 2: Now click on ‘Audiences’. With the help of unnest and parse for dates or timestamps we can do the trick. Overview. In the context of GA4, a custom metric is an event parameter. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. user_company = “microsoft”. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. This metric is explained in the detail in another post that you should check out. Select a web data stream. Let’s embark on this journey together and discover the possibilities. How to create a new predictive audience in GA4. The concept of custom dimensions in Google Analytics 4 is similar to the equivalent in Universal Analytics, but with broader capabilities. g. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Event-scope means the value of the custom dimension is calculated and sent for each event. g. In the admin section, click on "Custom Definitions". Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without. Calculated Metrics: Now let’s add some calculated metrics: 1. Note: In order to see the total ad revenue in your monetization reports, you would need to link your GA4 property with your Google Adsense account. For example, your report could be based on 100% of the available data and still, data thresholding is applied to it. GA4 measures time differently by sending a timestamp with every event. Step 5: review if all data is collected. A new way to represent conversion value in Google Analytics 4 is to add a value as a custom event parameter (for example, event_value ) to an event, create a custom metric (for example, Event Value ) for the event parameter, and then include the custom. eCommerce Revenue. In Admin, under Data display, click Custom definitions. #2 Matomo has no data storage and collection limit (provided you are hosting Matomo instance on your own web server or hard disk). Omnibug – Chrome extension to decode and display outgoing web metrics requests. The ‘recommended events’ are one of the four categories of events in Google Analytics 4 (GA4). In UA, users can create custom reports based on specific metrics and dimensions. BigQuery Export. Now that you’ve set up conversions, you can make use of your conversion data in GA4 reports. Calculated fields come in a few basic forms, including: Arithmetic: addition, subtraction, multiplication and division. From here, you will add your custom metrics and dimensions. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. Since it is the fourth version, it is called GA4. Then, click Save. Walk through the steps to create custom-calculated metrics. Select the. Give it a descriptive name and select your formatting type. This is a quick and easy way to review and. In the Custom metrics tab, click Create custom metrics. Evaluate user engagement. Building SQL query requires expertise. Next, add a new tab by clicking +. In Event property, enter the name of the event parameter. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Adjust web session timeout. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Consultant to countless small and big businesses over the. When used correctly, these custom definitions can be one of the most useful custom features in Google Analytics. 3. One way to see data about entrances and exits is to go to Explore create a free-form exploration. To create a new custom metric in Google Analytics 4, go to your GA4 property view and navigate to Custom Definitions. It's pretty simple to follow these instructions. Custom Events. Step 2: Click on the ‘View All Insights’ option. Google announced its additional feature for creating custom metrics called the ‘Calculated Metrics’. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Make sure you are in the correct account and property. Custom dimensions provide the critical functionality for extending the Google Analytics dataset to capture taxonomies about your pages, events, and users that are most relevant to you. You can also navigate to the DebugView report and look for the event name. Total revenue: The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. When I try to calculate the "average engagement time" of GA4, I use the following formula. To change the Date Range for the Metric, click the Date Range drop-down and select the Date Range that you'd like to view the Metric data for. com Calculated metrics are for deriving new data from the already available data in GA4, while Custom metrics are for tracking and collecting numerical data that are unavailable by default in GA4. Step-5: Wait for a few seconds and your first cohort. For example: If you store the gender of signed-in users in a CRM system, you could combine this information with your Analytics data to see Pageviews by gender. GA4 reports are arranged quite differently than reports in UA Details inside to understand standard reports, custom reports, and more. 4. You could create a free-form exploration called "Entrances and Exits". Select a web data stream. Migrate from Universal Analytics. You must have the Editor role on the property to create or edit custom dimensions & metrics. Here are five quick action steps for setting up calculated metrics in Google Analytics. Customize audience segments, define custom goals to track, and share these reports with folks who do not have access to the GA console. In Metric name, enter a unique name for the new metric. "Average Order Value"). Step-2: Click on ‘Data Streams’ under the ‘Property’ column. A Calculated metric differs from a ‘custom metric’ in how it is configured, collected and processed in Google Analytics 4. In Event property, enter the name of the event parameter. Calculated dimensions & metrics. Creating an ‘hour’ variable in GTM with help from ChatGPT. Custom metrics gather data that GA4 doesn't automatically collect (like phone calls or CRM data). In the Custom metrics tab, click Create custom metrics. By selecting the desired metrics, dimensions, date range, and the name of the BigQuery table to query, the tool automatically generates a. In Metric name, enter a unique name for the new metric. Step-4: Click on the ‘Cohort exploration’ template. In Table 2, select Add metric > CREATE FIELD and name the field “Returning users” and set the formula to Total users – New users. Publisher ad impressions – This metric reports. So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: Purchase Revenue; Tax; Shipping; Item Revenue; Revenue per Transaction; Total Value; The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in. Nominated for Digital Analytics Association Awards for Excellence. What would be handy is if you can create a calculated metric that would give you the average page load time. Select the right dimension or metric and click on the three dots on the right side. The landing page report shows sessions, users, engagement, conversions and revenue tied to the page on which a user lands at the start of a session. Then in GTM, create page view tags and fill in your event parameters with the custom_page_value and whatever value you want to assign to particular pages. Stem volume can also be calculated using the volume of revolution integration technique (Greenspan and Ben-ney 1973), but this technique is. Create a custom metric. This step is required in order to get the Google Ads data in your GA4 property. If you are not sure what custom metrics are, this video is. GA4 Explorations help to uncover deeper insights in your data. Custom fields in GA4 export are available as parameters. You can create custom dimensions to track information like user roles, membership levels, or campaign attributes, and custom metrics to track calculated values or specific goals. Step 2: Connect your Google Analytics 4 account with Databox. So let’s say you wanted to add engagement rate and bounce rate for the next time you create Google Analytics client reports . Migrate from Universal Analytics. Click on the three dots icon next to the custom dimension, and then select “ Edit ”. Populate this metric by marking an event as a conversion. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics Tutorial. Step 3: From the list, select the audience for which you want to edit/delete the audience trigger by clicking on the three vertical dots. Edit existing channels, add new channels, or remove existing channels (see instructions below). The repeated views of a single screen or page are counted in the ‘views’ metric of GA4. Make sure you are in the correct account. Calculated metrics limits do not take away from your quota of custom dimensions and metrics. These metrics can include both the predefined metrics set by GA4, and custom metrics. Give it all the permissions it asks for, and then connect your GA4 property. Google Ads and attribution. Step-3: Click on ‘Template Gallery’. Since it is the fourth version, it is called GA4. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Step-2: Click on the ‘Blank’ template under ‘Explorations’. Create a new metric with the following settings: Step 3: Create Your Own Custom Report. You can't use hyphens in the name, but you can use underscores and spaces instead. In the Property column, click Data Streams. Select the GA4 data source by clicking on the edit button. Open Channel Groups. search_filter = “price < $100”. Make sure you are in the correct account. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM (). Step 4: fill in all details of the calculated metric. g. Some metrics are different (or new!): Metrics like average session duration and bounce rate that we relied on in UA are either gone or significantly different in GA4. In Event property, enter the name of the event parameter. Click Query → In New Tab.